![]() To resolve its failed operating system strategy and entice Jobs's return, it bought NeXT. In 1997, Apple was weeks away from bankruptcy. The market for personal computers expanded and evolved throughout the 1990s, and Apple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones (also known as " Wintel"). That year Jobs left Apple to form NeXT, Inc., and Wozniak withdrew to other ventures. By 1985, the company's internal problems included the high cost of its products and power struggles between executives. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. The company was incorporated by Wozniak and Steve Jobs in 1977. It is one of the Big Five American information technology companies, alongside Alphabet (the parent company of Google), Amazon, Meta (the parent company of Facebook), and Microsoft.Īpple was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. ![]() ![]() As of June 2022, Apple was the fourth-largest personal computer vendor by unit sales, the largest manufacturing company by revenue, and the second-largest manufacturer of mobile phones in the world. ![]() In 2022, it was the largest technology company by revenue, with US$394.3 billion. Devices include the iPhone, iPad, Mac, Apple Watch, and Apple TV operating systems include iOS and macOS and software applications and services include iTunes, iCloud, and Apple Music.Īs of March 2023, Apple is the world's largest company by market capitalization. It designs, develops, and sells consumer electronics, computer software, and online services. (formerly Apple Computer, Inc.) is a multinational technology company headquartered in Cupertino, California, in Silicon Valley. ![]()
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